About

Greetings! I am the Undercover Millennial and my mission here is to delve into the mind and habits of Generation Z. For background, I am 23 years old and am currently earning my Masters in Strategic Communication. The class I am currently in is beating into us the need to understand the Gen Z target market. We are doing research and generating a lot of beneficial discussion in class but my mission is to take it even further and attempt to learn to think like a Gen Z.

For this experiment, I will be making tangible changes to my lifestyle and technology use to behave more like a Gen Y, such as doing more of my communication on the phone and less on the computer, and increased use of Gen Y favorite apps, Snapchat and Instagram. I will be downloading and using new apps that I have ignored in the past, like Whisper, Vine, Periscope, and Duo. And I will hopefully be posting some hypothetical marketing campaign materials for Gen Y.

Let’s see what happens, shall we?

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